“Jeremy has thought through every single thing about my show in a way that I have never thought about this. Nobody has ever thought about this. And over the course of the audit, I can make the same points from so many different angles, that it overcomes the denial that people will have, because you don't want to believe that you've done a show for two years and that it is not growable until you make big changes. That it's not just like, ‘Oh, I just need to promote it in this way’. It's like, ‘No, we need to change some of the fundamental structure of the show.’”- Jeremy Enns
In a sea of marketing advice and growth hacks, let’s address the elephant in the room. What if the product is the problem?
If your product - your podcast, your service, your course - isn’t good enough, no amount of marketing is going to make that product grow. And yet, most courses, cohorts, or even higher-priced coaching programs don’t get into the actual experience of your work. Many providers are just not in the business of experiencing your business and your product (because it’s not as scalable).
And so podcast strategist Jeremy Enns has changed his business model to address that core issue. Instead of zigging, focusing on growth through courses and membership - which, as a purchaser, are truly outstanding - Jeremy’s zagging. Instead, Jeremy is embracing depth, obsession over the product, and care.
Jeremy is the founder of Podcast Marketing Academy where he helps underdog creators and challenger brands punch above their weight by engineering scrappy, yet sophisticated podcast growth & revenue generation strategies and step-by-step marketing schematics. He’s originally from the cold, barren Canadian Prairies but now lives in sunny Barcelona.
In today’s episode, hear how Jeremy’s depth-first approach is changing his business and client results:
Why no marketing strategy can save a product that’s just not working - and what to do about it.
The ‘aggressively human’ way Jessica and Jeremy met way before Jessica had a business, and how that impacted our relationship.
Jeremy’s evolution from a highly-scaled business model to a high-touch service: why he did it and what it’s unlocking for his clients AND for his revenue
When obsessing over your work is a differentiating factor in your marketing and delivery (and why your clients will thank you for it).
How caring (yes, really) is Jeremy’s most effective marketing strategy, including what Jeremy cares about (and what he doesn’t care about).
The automations that keep Jeremy in touch with his audience without being on the content hamster wheel.
“And as my confidence has grown and I've just cared less, I've just been like, ‘Ah, whatever, what the hell, let's just have fun with these relationships.’ And you need buy in from both people, but I'm gonna do my best to set a tone with the people I work with of, being goofy from time to time, bringing both professionalism and expertise and care, but also low decorum, where appropriate.” - Jeremy
About Our Guest:
Scrappy Podcasting Newsletter: https://podcastmarketingacademy.com/scrappy-podcasting-newsletter/
Podcast Marketing Trends Explained Podcast: https://podcastmarketingacademy.com/podcast-marketing-trends-explained
Podcast Marketing Academy YouTube: https://www.youtube.com/@podcastmarketingacademy
Resources Mentioned:
https://hiutdenim.co.uk/
NeuroDiversion 2025 (the conference from the World Domination Summit creators)
Connect with Us:
View the Full Show notes on our Substack:
Connect with Meg and Jessica
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