“It's not that I'm worried about getting into trouble per se, but we should just follow those regulations because it just makes things easier.
And I think there's a reason why things like GDPR exist, and I think it sets a really solid bar that we should all be working off of, even if it's a pain, and it means you're not going to get as many people on your email list. I think, though, overall, you're going to have stronger engagement anyway, so why not just do that?” - Bev Feldman
Has this happened to you?
You hear about someone in a summit or on a podcast. You sign up for their freebie and you’re now dropped into a seriously aggressive sales funnel. (Not an aggressively human sales funnel, just aggressive).
Two emails a day for 10 days, selling really hard.
You look for a way to stop the onslaught… and there isn’t one.
Now you’re faced with two options. Keep receiving emails and delete them, or unsubscribe. And, so you smash that unsubscribe button (if you can find it). Because ultimately, you didn’t have control over what showed up in your inbox.
Email automation strategist and Kit Ambassador Bev Feldman believes that we can use email marketing software as a way to build relationships while giving your subscribers agency over their inbox experience.
There are the illegal “no-nos”: the most egregious email practices that make us want to throw away our phones or hit the spam button. There are the morally gray areas of more manipulative email marketing, or just even a sub-par experience.
But in an aggressively human fashion, we can actually not just maintain but enhance our relationship with subscribers by incorporating consent-based practices like landing page customization, email customization, opt-outs, pauses, and segmentation.
In today’s episode, we explore the ways automation with heart can improve the relationship with your email list:
The 7 deadly sins of email marketing (and why they’re costing you trust and engagement).
How to define what email marketing tactics are aligned with your values.
Why clear expectations in your welcome sequence are so important to set the tone with new subscribers, especially if they are joining from summits, bundles, or recommendations.
How giving subscribers more choice actually makes your emails more effective.
The consent-based practices that engage your subscribers in a deeper conversation.
Why your best content is getting lost—and how to make sure new subscribers see it.
How to use auto-responders to set boundaries, protect your time, and even generate revenue.
Missed our episode with Jeremy about his welcome sequence?
Get that here:
“I am really big on being intentional and values aligned with how we do things. So, whereas I might have certain ways that I want to show up and certain tactics I don't feel good doing, that's not to say that they're wrong, off the table, and you shouldn't do them.
But if something doesn't feel good to you as a recipient, just because it's “best practices” doesn't mean that you should do it in spite of what your gut is telling you. I think really follow what feels good or doesn't feel good to you.” - Bev Feldman
About our Guest
Automate with Heart Newsletter
Additional Resources
Tad Hargrave’s Marketing for Hippies
Connect with Us
Connect with Meg and Jessica
