We often talk about launches as big, flashy events. But what happens behind the scenes when you’re not just releasing something new—but becoming someone new in the process?
In this episode, Meg takes us inside the creation and launch of Findable Everywhere—not as a polished “launch debrief,” but as a real-time reflection on what it means to declare a new chapter in your work. We dig into the decisions along the way: how a paused summit talk became a test run, how she built a course that worked for beginners and advanced folks (and the complications that come with that), and how teaching this material sharpened her clarity and authority. Plus: the real numbers, the behind-the-scenes updates, and the emotional roller coaster of launching while also changing.
But even more, Jessica and Meg get into the behind-the-scenes decisions, pivots, and identity upgrades that can only come from publicly claiming your voice—even if you’re still figuring out what it sounds like now.
Why this angle simmered for over a year before it became an offer
How a “focus group” (aka an old summit talk) helped clarify the direction
What shifted in Meg’s identity and voice as shifted from AI as separate to AI as integral to client results
Why Meg built Findable Everywhere for both beginners and seasoned marketers—and what that complicated
The emotional roller coaster of launching something that feels deeply personal
The real numbers, real process, and real moments of “do I even want to do this?”
Why launches aren’t just marketing events—they’re identity markers
How teaching the material shaped Meg’s own authority
The difference between planning a pivot and living one in real time
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I do feel the unique pressure of being the person at the crossroads who could help people with this in a better way than a lot of the people who are out there. - Meg
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