“The money isn’t in the list—it’s in the relationships you build with the people on it.”
A big audience or subscriber base carries some cachet, doesn’t it?
10,000 followers on Instagram used to get you links in stories
You can get monetized on YouTube with a certain number of subscribers, or earn a shiny trophy and play badge based on subscribers and watch hours
If we hit a threshold of subscribers on Substack, we get some sort of orange check
But what if the money isn’t actually “in your list”, but instead in the relationships with the people on your list?
What if for service providers, it’s about the right people on your list, versus more people on your list?
What if it’s not about contacts and conversion rates, but instead about connections and conversations?
And if you have a small audience or list size… do you know how to make the most of it?
What would your sales process look like if this was true?
So when it's time for you to potentially buy my service or not…
I know that you've come to these things.
I know what you do.
I know who you are.
I recognize your face.
I recognize your name.
… how would that change how you serve and how you feel about sales?
So that’s what we’re covering in today’s podcast.
In this episode, hear our Aggressively Human philosophy #1: Conversations over Contacts.
When the money isn’t in the banana stand (or your list) and the power of smaller, engaged lists
What happens when you start conversations with your email subscribers (and why you’ll never take sales calls out of our business models)
Busting the paradigm of “conversion rates” and search volume and why we need to think differently about how we engage with our subscribers as service providers (and why 10 parents searching for dyslexia help for their child locally can be better than 10,000 clicks.)
Why your business model informs your audience growth strategy (and why Jessica is leaning in to growing her list without the pressure to “monetize it” right away)
Learn how Meg turns referrals into future collaborations (and it’s not through an automated sequence)
“These metrics are treating (subscribers) as just a generic name who may at some point buy something from you, who's treated as a click, versus as a real human on the other side of the screen.”
Resources:
Give to Grow by Mo Bunnell
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