“The ideas can still be human, but that doesn't mean we have to hide from the technology because let's be serious. It is not going anywhere. How can we use it in order to make our lives more simple without using it to the extent that suddenly we lose our humanity?”
In a world that focuses on more, faster, easier…
Where we’re pummeled with messaging like this…
How can you post more
How can you send more emails or more “personalized” pitches
How can you segment your list and create more automated upsells
How can you do more at scale
That’s the market zagging. But is that working for all businesses, particularly service-based ones?
Because for us, that’s not what’s working in our businesses. Even though we run businesses that are largely online and focus on thoughtful systems for marketing and business-building.
Meg Casebolt runs a marketing agency specifically around Search Engine Optimization (SEO) called Love at First Search. But even in that, which relies on algorithms, Meg says, “I teach people how to create content that is scalable, that is found in search results, and that can bring you a larger population of new traffic to your website. But even in doing so, my approach has always been get the right people, don't just get more.”
In an aggressively human approach, it’s not about endless traffic. You need the right people.
And Jessica Lackey runs a business consultancy that helps expertise-based business owners implement foundations for growth and scale. And yet for solo business owners where time is at a premium, Jessica asks “where we can prioritize simplicity and things that don't scale over hardcore systems?”
In an aggressively human approach, it’s not about more systems for scale. It’s about the right tone and quantity of systems, resting on real relationships and foundations, that allows us to get the results actually quicker than trying to build for scale.
In today’s podcast, we’re telling the origin story about why two busy service-based business owners are launching a podcast.
Tune in to hear the origin story of the Aggressively Human idea: what it is and where it came from and why we're collaborating on it (even though it’s harder to schedule!)
The Birth of “Aggressively Human”: How Jessica and Meg met, and the turn of phrase that got stuck in Meg’s head like a Smash Mouth song and turned into this podcast
What being “Aggressively Human” means to us and why it’s a zig to more relational strategies in business when the market appears to be zagging
Why this podcast is so relevant for us now, both as collaborators and business owners, based on the market trends in AI, automations, and algorithms. (Ensh*ttification of the internet, we’re looking at you).
Join us to hear the story, the philosophy, and let us know what you’d like us to cover on this journey!
“I'm just a girl looking around the internet trying not to stare at my own reflection on Zoom all day.”
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