“AI cannot come up with new ideas. It can paste things together in new ways perhaps, but it's still it's still the monkeys on the typewriters, right? It's still the infinite monkey thing. It's just mashing together old ideas in new ways perhaps, but it can't come up with truly unique new ideas.” - Lacy Boggs
Sometimes you pivot when you’ve moved on in business: from a topic, from an audience, from a format.
And sometimes, you pivot because the market changes. And AI, algorithms, and automations are certainly changing the market, faster than we could imagine.
But the one thing that stays with you through every single pivot? Your unique thoughts.
This week, we’re talking with Lacy Boggs, founder of the Content Direction Agency but also has done every business model in the online entrepreneurship space (Freelancer → course creator/community → agency → intrapreneur → thought leader). And Lacy shares with us her approach to how to stand out in the sea of AI-generated slop.
But that very ease means the proliferation of content on the internet makes it difficult to stand out. If everyone is sharing their ideas, it becomes like a noisy room with everyone shouting for attention from everyone else.
Therefore our ideas must be that much more compelling, more visionary, more foundational, or better articulated to attract an audience and encourage them to take action. - Lacy’s Website
In today’s episode we cover:
How Lacy has decided what she wants to be when she grows up (and why her eulogy won’t be “I wrote marketing copy”).
When should you pivot and descale and how that impacts your relationship to your body, your business, and marketing
Where the human element is non-negotiable in coming up with new thoughts - not just AI mashing together old ideas
The distinction between thought leadership and thought performance - and how to move beyond LinkedIn hot takes and selfies
What tools are in Lacy’s toolkit in order to curate, compost, and communicate new thoughts and ideas
“I don't want AI to do my art and thinking - I want it to do my dishes and get my groceries, right? I want it to do the menial things so that I could do the art, and that's where I think we're probably going wrong.” - Lacy Boggs
About Our Guest:
Follow Lacy Boggs:
https://lacyboggs.com/
Resources Mentioned:
Writing Down the Bones by Natalie Goldberg
Braiding Sweetgrass by Robin Wall Kimmerer
Black Oracle Goddess Within Oracle Deck
Inoreader - Build Your Own News Feed
View the Full Show notes on our Substack:
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