De-scaling isn't just for Keurigs! Selling her social media agency with Andréa Jones

Aggressively Human: Online Business in the Age of AI, Algorithms & Automations

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De-scaling isn't just for Keurigs! Selling her social media agency with Andréa Jones

How adding new humans to your life (aka parenting) can change everything about your business

Meg Casebolt

and

Jessica Lackey

Dec 05, 2024

Transcript

“And then the second kid was born. And I was like, oh, this is like life on hard mode. I could have done it. But something had to give.”

Andréa Jones has been the first guest on THREE of Meg Casebolt’s podcasts, and this time, it’s all about how parenting can change everything about your business to make it more human - and honor the humans running the business.

Andréa Jones had a thriving agency, a well-known brand around the Savvy Social School and Podcast….

And then became a parent (and then had a second child!).

The messaging around growth and scale is that this is the goal of having a team! Where you can rely on team and tech to keep a thriving agency running! Where automations can bring clients in to your door!

But Andréa’s approach to running her business is the same as marketing her business: putting relationships and community at the forefront. And that hands-off approach just wasn’t for her.

And so as she prepared for her second child, Andréa had some “aha” moments about her brand and her business model that totally transformed her business structure.

In this episode, learn Andréa’s aggressively human approach to marketing, community management, her business model, and oh yes - doing business while being a parent.

The shift from the Savvy Social brand to the Mindful Marketing brand, and how that fits in with her community-centric approach to marketing
How parenthood shifted Andréa’s approach to work, parenting, and saying “no”
The “aha” moment that had her questioning her whole business model, after working with some of the biggest names in online business.
Andréa’s current and future marketing strategy, now that she’s no longer running her agency

“It doesn't matter how many followers you have, it doesn't even matter how many subscribers you have. Really, it’s what are the conversations happening within that space?”